we invest in passion : )
We are an investment office focused in content creators with a vocation for growth.
You did the difficult part already: to create an engaged community. Our work now is to develop different business models that will allow you to live off your passion.
We want you to stay focused on the development of great content. Everything else, from media management to managing the interactions with your community, is our responsibility.
We see Creative Planning and Art Direction as powerful differentiators during all stages of a business. We gather the latest insights, lessons, and emerging trends from all business segments around the world to inspire your business.
don’t chase customers,
All businesses have clients. The lucky ones have fans. But the most fortunate enterprises have audiences. To have an engaged audience is the biggest competitive advantage your brand can have, because most of your competitors are still spending a lot of money to reach and engage people.
to your performance
“Efficiency is killing branding”. The increasingly sophisticated use of data, combined with Machine Learning and AI, results in a level of precision for message segmentation never seen before. In the other hand, the shortsightedness of focusing only on sales conversion will build (or unbuild) brands without no empathy from its target audience.
run away from creative bureaucracy
Marketing efforts from large corporations are complexly perfect to work well around the world. That model, however, leads to mediocrity if attempted with passionate content creators: consumers show little interest in content co-produced or sponsored by brands.
In this scenario, our role is not that of a content producer agent. The Corporate Garage’s proposition is to make the brands’ messages relevant again, with the help of content creators.
The advertising industry
(US$30BB in Brazil) lost its relevance, squeezed between Science and Passion.
The popular saying “I know half the dollars I invest in advertising are lost, I just don’t know which half” no longer means much in a world dominated by Google and Facebook. Nowadays, clients knows scientifically what is not working in their communication. And their partners in this discovery is not their advertising agency, but the consulting companies that commands all their information
Just 3 brands on YouTube’s Top 500.
No topo dos rankings de canais por número de assinantes você encontra artistas, muitos que nunca ouviu falar, hobbistas e apaixonados em geral.
To speak to large audiences, on the one hand you have the assertiveness of giants like IBM and Accenture. On the other side, directly influencing the behavior of millions of people, there’s the fragmented world of passionate content producers. This is a unique opportunity for investment and professionalization of authentic passions.